# Brands **For:** merchandising staff organizing storefront brands **What you'll learn:** how to create a brand, fill in its identity and visual details, edit or delete a brand, and understand what a brand connects to in OmniCart. > This is a **how-to guide for the dashboard**, not the API. If you're building an automated integration or bulk-updating brands instead, see the [Brands API](/admin/brands-products) reference or the [Usage Guide](/usage-guide). --- ## What a brand is (and isn't) A brand in OmniCart is a profile that holds your brand's identity — its name, description, visual styling (logos, colors, fonts), voice, and SEO metadata. A brand can be associated with one or more **sales channels**, and it can hold **customer personas**. A brand is **not** a product grouping. There is no field on a product for choosing a brand, and there is no product list on a brand. Creating or deleting a brand never changes your products. --- ## Before you start You'll need an admin login for your store and the **Brands** section visible in the left navigation. If you don't see it, ask your administrator to grant brand management access. Throughout this guide, screenshots use a **demo store** — the names, brands, and images shown are fake. --- ## 1. Open the Brands page Log in to the admin dashboard and click **Brands** in the left navigation. ![The Brands link in the left navigation](images/brands/nav-brands.png) You'll see a list of all brands. Each row shows the brand's logo (or a letter avatar when no logo is set), its name and description, and a few summary columns. ![The Brands list page](images/brands/brands-list.png) Each row shows: - **Brand** — the logo or letter avatar, the brand name, and its description - **Slug** — the brand's URL-friendly identifier - **Status** — Active, Draft, or Archived (see the table below) - **Personas** — how many customer personas the brand holds - **Channels** — how many sales channels the brand is associated with - **Actions** — a menu for View Details, Edit, and Delete If you have no brands yet, the page shows an empty state with a **Create First Brand** button. | Status | Badge color | Meaning | |--------|-------------|---------| | **Active** | Green | The brand is live | | **Draft** | Orange | The brand is a work in progress | | **Archived** | Grey | The brand is retired from active use | --- ## 2. Create a new brand Click the **Create Brand** button in the top-right of the Brands page. A panel opens for entering the brand's details. ![The Create Brand button](images/brands/create-brand-button.png) The form is organized into sections. Only the brand name is required — every other field is optional, so fill in as much or as little as you need. ### Basic information - **Brand Name** — the name of the brand (required) - **Slug** — a URL-friendly identifier. Leave it blank to have one generated from the name. - **Status** — Draft, Active, or Archived (defaults to Draft) - **Tagline** — a short brand tagline - **Description** — a longer brand description - **Target Audience** — a description of who the brand is for ![The Basic Information section of the Create Brand form](images/brands/brand-form-basic.png) ### Visual identity - **Logo URL** — a link to the brand's main logo image - **Square Logo URL** — a link to a square version of the logo - **Favicon URL** — a link to the brand's favicon - **Primary / Secondary / Accent Color** — color pickers for the brand palette - **Primary Font / Secondary Font** — the font names to use (for example, *Inter* or *Georgia*) ![The Visual Identity section with logo URLs and color pickers](images/brands/brand-form-visual.png) > **Tip:** The three image fields take a **web address (URL)** to an image you've already hosted — they are not file uploads. Paste the full `https://…` link to each image. ### Brand voice & guidelines - **Brand Voice** — a short description of the brand's tone - **Brand Guidelines URL** — a link to your full brand guide ### SEO metadata - **SEO Title** — the brand name as it should appear to search engines - **SEO Description** — the brand description for search engines When you're done, click **Create Brand**. The new brand is saved and you're taken to its detail page. --- ## 3. Edit an existing brand To change a brand's details, open the **Actions** menu (the ⋯ icon) on the brand's row and choose **Edit**. You can also open the brand by clicking its row and then selecting **View Details**. ![The Actions menu on a brand row](images/brands/brand-actions-menu.png) Update any of the fields, then save your changes. --- ## 4. Delete a brand Open the **Actions** menu on the brand's row and choose **Delete**. A confirmation panel appears showing the brand and what will be removed: - The brand profile and settings - Any customer personas held by the brand - The brand's visual assets and guidelines - The brand's sales channel associations ![The delete confirmation panel](images/brands/brand-delete-confirm.png) > **Caution:** Deleting a brand **cannot be undone.** Removing a brand also removes its personas and its sales channel associations. It does **not** delete or change any products — products are not connected to brands. Make sure you've backed up anything important before confirming. Click **Delete Brand** to confirm, or **Cancel** to keep the brand. --- ## Quick reference | Task | Where to find it | |------|------------------| | **View all brands** | Brands page (left navigation) | | **Create a brand** | Brands page → Create Brand → fill form → Create Brand | | **Edit a brand** | Brands page → row Actions menu → Edit → save | | **View brand details** | Brands page → row Actions menu → View Details | | **Delete a brand** | Brands page → row Actions menu → Delete → confirm | | **Brand status** | Active (green), Draft (orange), Archived (grey) | Need to work with products instead? See [Products & Inventory](/guides/products-inventory).